CEO Apologizes, Resigns After CCTV Footage Shows Him Abusing Dog
CCTV footage captured on August 22, 2020 in a Santa Monica apartment building caused a stir. The video shows a man named Jeffrey Previte abusing his dog Bici outside of his unit in the Seychelle Condominiums. Previte is CEO of EBI Consulting, an environmental risk and compliance management consultancy.
Although Previte apologized, resigned from his job, and rehomed the dog, some questions about the incident remain. Law enforcement officials are still investigating the incident.
The night of the incident
A concierge at Seychelle Condominiums who wanted to remain anonymous told The Daily Mail he heard the dog's screams.
"I heard the dog scream and when I looked at the camera I saw him hit the dog."
By doing disturbing footagePrevite grabbed his dog by the neck, hit him, and even pushed him against the wall. The concierge then submitted a report to the property management and informed Previte that he had the footage and intended to write a report.
"He got angry ... and then he hung up. He apologized the next day, but I didn't think it was a sincere apology. "
You can view the footage of the incident Herebut be warned, it contains images that may be disturbing to some.
"Words are not enough here"
Previte later officially apologized to his friends and colleagues. He wrote:
“I want everyone to know that I really regret my actions on August 22, 2020. Words cannot fully describe how sorry I am about what happened. I have lost my temper and taken unreasonable and unjustified measures to discipline my dog Bici. "
Previte also acknowledged that an apology may not be enough and is taking steps to improve yourself.
Previte's actions have been defamed and defended
Jeffrey's brother Nolan Previte, also his co-CEO of EBI Consulting, defended his brother's actions. He emailed the EBI Consulting staff saying his brother cares a lot about Bici.
"Please trust me here, Jeff certainly regrets the dog's arduous discipline for peeing on the carpet, but I assure you that this is utter nonsense. He is an extremely kind, sensitive, caring, and thoughtful person with zero cruel or abusive tendencies. It is really the opposite of cruel or abusive. "
@ EBIConsulting / YouTube
The facility management company wrote in a statement that they believed Previte's actions were reprehensible.
“The facility management is behind our employee and we quickly took action, including contacting animal control and instructing the resident to stop contact with our employee. We are still looking into other measures that can be taken with our attorney. "
However, the concierge who reported the incident said the management company initially did not take their concerns seriously. Both Nolan and Jeffrey claim the concierge tried to extort money from Jeffrey using the footage.
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